Marketing Plan For Jc Penney Essay - 846 Words

JC Penney in the early 2000s represented a â€Å"brick mortar† retail powerhouse known for its large diverse selection and competed well with similar retailers such as Kmart and Sears. In 2011 JC Penney was exposed by The New York Times in an internet search scandal involving the tampering with rankings on search engine results. Yet, this was not the only shortcoming in the marketing of their stores. JC Penney had also been caught dishonestly pricing their merchandise so that their sales would appear more appealing. Since then JC Penney has undergone many important shifts in focus on how they would attempt to market their products. Now, in 2016 with their new CEO Marvin Ellison they have managed to rebound their sales closer to what they were and have bolstered their stock price for the time being. To understand what had been done to kindle this new fire four key areas should be looked at. These four components are: price, product, place, and promotion. The four P’s al low a segmented view of what changes have been made and how they have been affecting the consumer market. Price is usually considered to be the most important of the four and affects a consumer’s decision to purchase the most. JC Penney still employs the strategy of sales being the incentive they want to use when selling their products. In the past nearly all of their revenues came from items that were on sale and JC Penney has decided to continue with this plan because they want to keep the reputation of aShow MoreRelatedSwot Analysis Of Penney. Penney874 Words   |  4 PagesAnalysis of the J.C. Penney Case Analysis The first store of J.C. Penney Company was opened in Kemmerer, Wyoming, on April 14, 1902, by James Cash Penney. In 1913, the company was incorporated under the new name, JC Penney Company. JC Penney is one of the largest veteran retail chain in American which has 110-year-old. The highest sales at all-time was $32.5 billion and the company occupies a large share of market in department stores. Then the market changed, the shopper has spentRead MoreJcpenney Company Analysis Essay examples1263 Words   |  6 Pages|JC Penney Case Analysis | | | |Strategic Management Graduate School of Management | |Southern Nazarene University | | Read MoreJc Penney Marketing Analysis4341 Words   |  18 PagesJC Penney Case Study MBA 503 March 28, 2013 Background JC Penney is one of only a handful of one hundred year old plus companies in the United States. Founded in 1902 by James Cash Penney, the company has grown into a major retailer, with 1,104 stores and approximately 116,000 employees as of February 2013. The company sells merchandise and services through its department stores and website, jcp.com. Their product mix includes clothing and shoes, accessories, jewelry, home furnishings andRead MoreCrucial Cog1036 Words   |  5 Pagesalumnus did said company reverse course and ascend to technological supremacy, drastically altering the consumer culture landscape along the way. Steve Jobs, in assuming Apple’s reins in 1997, armed with vision, a new strategy, and an implementation plan, shepherded the fabled technological turnaround of the Cupertino-based company into a global powerhouse. (unattributed; undated) Jobs’ impact upon Apple’s success story underscores the importance of high-caliber managers within an org anization. ManagersRead MoreJc Penney Company Overview Essay3473 Words   |  14 PagesJC Penney Company Overview JC Penney Co. Incorporated was founded in 1902 in Kemmerer, Wyoming by James Cash Penney and William Henry McManus. Today JC Penney offers a range of family apparel, jewelry, shoes, accessories, and home furnishing products through a chain of department stores and their company website. JC Penney, headquartered in Plano, TX, operates in the United States and Puerto Rico, with a total of 1,108 stores. JC Penney also offers its products through a catalog channel. Read MoreJcpenney Industry Analysis17889 Words   |  72 PagesFeinstein Graduate School AN ANALYSIS OF JC PENNY’S AND HOW IT RELATES TO COMPETITION WITHIN THE RETAILING INDUSTRY A Paper Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6800 MAY 9th, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2.KOHL’S†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Read MoreEssay on Department Store Marketing Comparison5516 Words   |  23 Pagesof demographics in Southern California, there are a number of shops and stores to choose from. Department stores range from discount warehouses such as Wal-Mart, mid-range stores such as JC Penney, and high-end stores like Nordstrom. I am going to discuss the department store industry specifically for Wal-Mart, JC Penny, and Nordstrom. Coming from a middle-class family, I have experienced shops at all ends of the department store spectrum. When it comes to the amount of department stores located throughoutRead MoreCase Study : The Golden Rule Store 999 Words   |  4 Pagesstarted declining due to various reasons that will be discussed in this case study analysis. JC Penny strengths: †¢ JC penny had a very big customer base before the company marketing actions drove them away. †¢ Have more than 1000 stores Located over the USA. †¢ Offers a variety of brands that have high quality. †¢ Have negotiation powers with the suppliers because of having more than 1000 stores to restock. JC Penny Weaknesses: †¢ Management is weak, uncooperative, and doesn’t have a shared goal and strategyRead MoreAvon Strategy Analysis952 Words   |  4 Pagesby creating a strategy that would turn the company around. This strategy included the following plans: Reinvigorating the brand (new products, new packaging, and a new ad campaign) Instituting beauty-advisory training Expanding the multilevel sales program Suggested a strategy to partner with Sears and JC Penney department stores Jung s suggested strategy to partner with Sears and JC Penney department stores was an idea that would help to promote the strategy she had come up with. ItRead MoreWal Penney And. Penney Co.2207 Words   |  9 Pagesto national labels. The Business: JC Penney was founded in 1902 by James Cash Penney and William Henry McManus in Kemmerer, Wyoming. JC Penney Co. was founded in 1902 by James Cash Penney and William Henry McManus. The original name of the store was The Golden Rule. The name itself set the standards by which the company operated and continues to operate today. By 1912 there were 34 Golden Rule stores, but the following year the name was changed to JC Penney. In two years, from 1915 to 1917, the

The Palestine Division A Conflict Between Arabs and Israelis

Today, as in most of human history, the world is always in war, extinct wars like World War II, apparently succeeding wars like Iraq and the United States and more hard as the war of Israel and Palestine. The last war mentioned, the Arab-Israeli conflict, has attracted the attention of the world for various issues such as the failed attempt at peace, or the history of both nations, but what is striking is the daily life of both sides, more specific daily terror of the Palestine for suicide bombings carried out by the Jews and the violation of individual rights to the Palestinian people. A lot of people wondering why are the Jews and Muslims enemies, but this is not true because Muslims and Jews, or even Muslims and Christians are not†¦show more content†¦The battles of the Arab-Israeli conflict ensued afterwards. The result of the war was suffer endured by Palestinian at the hands of Israelis. A lot of people seen images of Palestinian kids killed by Israeli bombs, read about targeted killings, and heard of the hardships, learned about the West Bank separation barrier and checkpoints. Humiliations and discrimination daily endured by the Palestinian people. The World seen the UN and some other international organizations repeatedly issue sharp criticisms of Israel for its actions. The world have learned of the Palestinian exile, and of their decades-long struggle for the land. Some people who see the problem from the outside do not understand what all the hustle between Palestinians and Israelis means, why these countries are still fighting over this piece of land? Why they do not stop being ignorant? The Israelis should understand that Palestine belongs to Arabs and not to them. Israelis does not want to agree to give back what it does not belong to them; they do not want to make matter to the famous phrase. Make falafel not war. Infinity of persons see Arabs as a danger to many countries around the world, specially the USA after the attack from 9/11, but is it USA a danger to Palestine? In a direct way, the United States are only â€Å"helping† Israel to get what supposedly once belonged to them. The real truth behind all this conflicts isShow MoreRelatedArab Israeli Conflict 883 Words   |  4 Pages1.1 WHAT IS THE ARAB ISRAELI CONFLICT? The Arab-Israeli conflict is a hotly contested issue both in the Middle East and the broader global community.1 The modern conflict is essentially a dispute over the area known up until 1948 as Palestine, which is considered holy to all three major monotheistic religions.2 The primary parties in the conflict are Israeli (formerly Zionist) Jews and Palestinian Arabs (who are predominately Muslim).3 It is one of the unresolved problems bequeathed to the regionRead MoreThe Political System Of A Nation Impact The Human Identity ( Culture ) Of Families1651 Words   |  7 Pagespolitical system within Israel altered the way the average Israeli family lives to this day. Example Outline To what extent does the political system of a nation impact the human identity (culture) of families in Israel? Marriage laws placed during the Arab-Israeli conflict restrict the lifestyle of secular Jews to a great extent. The way men and women could marry and divorce was changed because of the laws placed regarding faith divisions and divorce. Also, the â€Å"tandem court† system affected theRead MoreThe Arab-Israeli Conflict Essays649 Words   |  3 Pages The current conflict in the Middle East between the Israeli Jews and the Palestinian Arabs has many historical roots. Several events in the history of this conflict have been very important and also have a strong connection with the current situation between the two sides. One of these important events was the Nazi Holocaust. During the Second World War the Jews were persecuted by the Nazis and sent to concentration camps. By the end of the war in 1945 6 million JewsRead MoreThe Israeli Palestinian Conflict : Israel Palestine Conflict Essay1516 Words   |  7 PagesSome studies on the Israel-Palestinian conflict postulate that the nature of the conflict has always been about land, meaning the partition of the holy land (e.g., Newman, 2002; Klieman, 2000; Alpher, 1995). But a tectonic shift occurred with the swift Israeli victory in the 6 day war of 1967, when Israel occupied the territories. Israeli occupation of the Palestinian territories bar Gaza strip ( territorially miniscule) has morphed into a sort of colonialism as Israel has buil a number of settlementsRead MoreA closer Look at Benny Morris One State, Two States880 Words   |  4 PagesWith an uncanny ability to convey his argument in a concise and precise manner, Benny Morris’s book One State, Two States quite comprehensively discredits the belief that a so-called ‘One State’ solution may bring peace to the region between the Mediterranean and the Jordan. As an academic and a professor of history at the Ben-Gurion University in Israel, one should be able to hold Morris’s text in high regard for his academic integrity. Unfortunately, it could be argued that to do so would be aRead MoreThe Rise Of Zionism And Arab Nationalism1407 Words   |  6 PagesThe rise of Zionism and Arab Nationalism in the nineteenth century triggered major political tensions in the region of Palestine. The conflict among the Zionists and Arab Nationalists is primarily due to the politics of territory and is essentially not comprised of religious opposition. In fact, before the advent of Zionism and Arab Nationalism, Jews and Palestinians shared a local identity due to mutual tolerances. This identity, which took precedence over religion, created a vivacious communityRead MoreAnalysis Of Street Art Of Israel And Palestine1370 Words   |  6 PagesBefore the study of street art in Israel and Palestine can begin, first, one must understand why these artworks are there - a basic principle in any art theory. For instance, taking Picasso’s Guernica (see fig. 1.1) as an example, it appears at first glance to be a disturbing painting, very abstract in style and chaotic in its composition. The appeal of abstract art is that it is less superficially explicit. I would argue that this conveys deeper meaning to the viewer because of the personal journeyRead MoreThe Conflict Between Israelis And Palestinians1686 Words   |  7 PagesErin Shin Combs English 1-2 Acc., P. 1 18 April 2016 The Conflict Between Israelis and Palestinians On July 14, 2014, Mohammed Suliman, a Muslim living in Gaza City, tweeted, â€Å"Amir, 12, and Mohammed. 10, want to buy yogurt. Things are calm, they tell their mom. They leave the house. A blast is heard. They re dead† (Hosford). Tragic though it is, this is not a rare phenomenon in this region. In fact, 2,314 Palestinians were killed and 17,125 injured just in 2014 alone as a result of Israel’s activitiesRead MoreThe Creation of Israel was the Turning Point2997 Words   |  12 PagesIsrael was a turning point throughout a hundred year period. The conflict can be split up into 3 different strands which include: Arab Israeli, Palestinian-Israeli, Western involvement. The Arab-Israeli conflict is the regional conflict that erupts in 1948 when the newly created Arab states invade Israel and is partially resolved by 1996. The Palestinian-Israeli conflict is the local conflict throughout the 100 year period between the native Palestinians and the Israeli’s, it is s till unresolvedRead MoreThe Palestine Conflict Of Palestine2149 Words   |  9 PagesAntecedents of the Israel-Palestine Conflict The Israel-Palestine conflict has afflicted the middle east for over 90 years, acting as a breeding ground for violence and terrorism as well as costing countless of lives throughout the conflict. Israel-Palestine is an 80 mile wide area of land situated in the western Middle East, bordering the Mediterranean Sea to the west, Egypt to the south, Jordan and Syria to the east, and Lebanon to the north. Today, the crux conflict in Israel-Palestine most publicly materializes

Advantages and Disadvantages of Using Social Networks in Media

Question: Discuss Advantages And Disadvantages Of Using Social Networks In Media? Answer: Introduction Social media is the important concept which has brought an effective change in the business of any organization in terms of business-to-business communication, customer-to-customer communication and business-to-customer communication. The objective of this report is to provide the study of social media applied in the business. Social media has made it possible for the people to talk with many other people around the world. Social media has provided of opportunities to present the product in the various communities that may be involved. Social media comprises various functions in the technological terms which allow the customers to tag, post, dig, blog etc. There are many social media platforms i.e. FaceBook, MySpace, Digg, Google plus, Twitter and LinkedIn (Barefoot Szabo, 2010). These platforms are helpful for any kind of business to provide the information regarding products and services to the customers. Social media can be considered as an attractive tool for the various trades to market their products and services. It can be seen that users of social media are highly motivated. It is observed that around 70% of social media users are engaged with although social media marketing has much remuneration on the customers and marketers but on the other hand, it has unenthusiastic impact also. Due to lack of monitoring and control, and ease way of getting information, there is the disadvantage related to many risks and cyber crimes (Sheth Sharma, 2005). Literature review: Social media marketing Social media marketing is rapidly increasing way in which many businesses acre able to target the customers easily. Social media marketing can be described as the use of social media channels to promote an organization along with its products and services (Watson et al, 2002). By encouraging the customers to spread the message, social media has engaged with mass marketing and mass communication. There are many new tools being developed for the businesses. Social media marketers are effective in the market by using various social networking platforms. There are many social media sites having many different forms and features. Gordhamer (2009) has related the social media marketing with the relationship marketing of the various companies try to maintain market connection with the customers in the market. This fact of the social media marketing shows different face of the relationship marketing in which building and maintain the potential relationship with the customers is important to improve customers loyalty towards the particular products and services. Jan Khan (2014) started that Social media is an innovative and important tool by which organizations are able to cater very strong relationship with the consumers on the virtual networks. It is very easy now to manage and maintain public relations by the social media as large number of potential customers are active on various social media platforms (Fiore, Kim Lee, 2005). In present time, consumers are more powerful and busy in their daily life, so, companies must be available in each and every social media platform such as Twitter, FaceBook, Blogs and Forums at any time. Provided opportunities are very important for every company (Tanuri, 2010). Palmer and Lewis (2009) argued that various media channels are facing many issues and challenges in present times and the companies are facing down turn in their profit levels. So, they are correlating these traditional channels with the social media in the brand management and marketing. So, in the tough economic environment, companies are focusing on budgets especially advertisement budgets that have shifted towards online channels. According to Forrester research study (2011), companies are continuously shifting towards online advertisements according to the choice of buyers. In current trend, buyers and consumers are more social media enthusiasts and tech savvy. From last few years, various kinds of social media platforms are available that connect people to each other (Fogg, 2003). There are many popular sites which are widely used by people i.e. Twitter, YouTube, Face Book Flicker and LinkedIn. These are the most common channels used by various companies for the online marketin g to create brand awareness and to engage the customers with the products or services (Hill, Provost Volinsky, 2006). Social media marketing is basically helpful for the companies to establish the relationship on the professional level. Social media marketing has both advantage and disadvantage on the business practices. There are many researchers who gave their different opinions regarding advantage and disadvantage of social media on business (Kaplan, Haenlein, 2010). Arguments for both aspects are described below. Advantages Watson (2002) argued that due to attractiveness of digital marketing, there are many businesses are focusing on social media to endorse their products and services to possible and existing customers. There are popular social networking sites i.e. Twitter and FaceBook which have changed the way of business in terms of promotion and advertising. Some businesses attract the customers directly by social network pages more than attracting by the website of the company. There are some advantages of social media marketing for the companies. The key advantage of social media in the business is that it reduces the cost of the business. The cost incurred in social media marketing is comparatively lesser than other marketing tools such as distributors, middlemen or salesperson. Along with this, social media marketing enables the companies to connect with the customers which cannot be possible by other distribution channels. Various social media platforms reduce costs and increase customers access by providing advantage in two areas for the customers (Gurau, 2008). First, the marketing companies are able to provide unlimited information to the customers without any kind of obstacles. This is a key advantage over the other forms to contact with the customers because by the social media networks, companies provide amount of information as compared any other form of communication (Gommans, Krishnan Scheffold, 2001). Along with this, one more important thing is that information can be provided in such a way that customers can easily understand. This can be understood by an example, reservation system and scheduling in the airlines is complex to generate and sustain according to individual needs. In this situation, web-based format is very helpful to maintain customers loyalty as choices of consumers are large (Xiang Gretzel, 2010). Second, by the social media marketing, companies are able to make communications by modifying information for the consumers. Information allows the consumers to select the products and services that meet up with their definite needs. For instance, seat arrangements and online checking can b e done by internet now. Social media tools allow the companies to do transactions with the customers which require human contact (Forman, Ghose Wiesenfeld, 2008). To identify and address various advantages of social media, there are five major advantages in this field and those are described below: Interactivity- By the interactivity of new media, consumers are becoming more active in their shopping behavior. Interactivity is one of the defining factors in new media technologies which provide better admittance of information with the control over the social media content. In the online social networking context, interactivity can be described as consumer centered communication with messages, machines or other users which focus on experimental features of social networking process. Studies reveal that increased level of interactivity is the cause of higher involvement and more positive attitude of the customers towards a particular brand (Liu, Yuping Shrum, 2002). Cost-related- Based on the research of Weinberg (2009), the key benefit of social media is cost-related. The majorities of social media sites are free to access and post the information. By the social media campaigns, business can run easily with a limited budget. Social media provides advantage of targeting most of the consumers with little cash investments. Social interaction- This is one of the notable phenomenons in social media to increase and create new forms of social interaction. People spend more time in online involved communication activities. Social networking sites are more popular among the consumers as the most popular destinations (Hill, Moran, 2011). Study related to consumer behavior reveals that individuals spend more time with websites and other researches point out that information on social networks can directly impact on purchasing behavior of the customers (Arthur et al, 2006). Customer service- Customer service is a significant feature for social media marketing. For the companies, it is important to have a thoughtful customer service system. There are links to online representatives and frequently asked questions (FAQs) that are very useful for the customer decision making in terms of buying process. According to Gommans (2001), order completion and delivery systems are important for e-loyalty expansion. Logistics system in the companies provides guarantees for fast delivery after checkout process which contributes in improving customers satisfaction. Along with this, logistics system allows many different ways to deliver the products (Hafele, 2011). Targeted market- Social media provides ability to the firms to attract various people and customers base. For instance, if a person likes music of specific country on the social networking site, then these sites will show ads related to that country music performances and performers. Some sites will also emphasize which country artists the person will like to have personal connection. Along with this, social networking allows word of mouth to advertise and promote beyond advertising. Traditional marketing methods are not applicable in some segments of the customers. Thus, social media is helpful in promoting new and exciting products (Huang, Lurie Mitra, 2009). Disadvantages Although social media creates many opportunities for businesses but there are many complications and challenges in social media marketing process. The key disadvantages of social media in business are as follows: Time intensive- It is well known, social media is interactive and two-way exchanges take commitment. In social media marketing, somebody must be responsible to monitor each activity and answer the questions. It is difficult in the business to manage the service with the social networks. A company in the market must identify the important time commitment or accept or the commitment in the operations (Teinman Hawkins, 2010). Trademark issue- According to Hawkins and Steinaman (2010), there can be the issues related to trademark or copyright. The brand and other property of the company are valuable for the products and services they offer. The form of business impersonation can harm the brand image of any company (Ray et al, 2011). Markers should check their copyrights and trademarks regularly to avoid misuse of intellectual property. There are internet tracking and screening services to monitor marks and copyrights. Trademarks and copyrights are important factors but it can also be affected by the abuse of businesss trademark (Weinberg, 2009). Privacy issue- Further, there can be security, trust and privacy issue while using social media marketing in business. So, it is crucial for the companies to be aware about these issues. Trust is closely related to the security which is an important factor in the online buying behavior. Customers cannot feel, touch or smell the product in the online marketing so, it is important for the companies to build brand trust to reduce uncertainty. There are some perception regarding internet i.e. internet is unsafe, unreliable and dishonest marketplace. So, this perception creates disadvantage for social media (Weiss, Lurie Macinnis, 2008). Negative feedbacks- Consumers are able now to create positive or negative pressure on the company by giving their feedbacks regarding products and services. Customer-generated reviews impact the business process of the company in the market. Negative feedback damages the brand image of the company. Unhappy customers are able to post negative comments or pictures which affect marketers and performance of the company. Negative feedback cannot be ignored by the companies (Fiore, Kim Lee, 2005). Conclusion Social media is an important tool which can be recognized anywhere and should be measured by advertisers, marketers and content creators as the key part of communication. Now, customers are getting a new role in social media. Social media tools are effective in creating and sharing the videos and pictures of the products. Based on above discussion, it is observed that there are both advantages and disadvantages in the social media marketing for the companies. Numerous corporations are still struggling to discover correct method to use social media. Still, many marketers are not fully aware of risk and challenges associated with social media marketing. So, before using social media in business, companies have to do full study on the social media practices. A company must identify essential values and plans of using social media in the business practices. Main aim of the company must be to encourage, increase loyalty and provide good quality products and services to satisfy the require ments of the customers. References Barefoot, D., Szabo, J., (2010), Friends with benefits: A social media-marketing handbook, San Francisco: No Starch Press Arthur, D., Sherman, C., Appel, D. Moore, L. (2006), Why young consumers adopt interactive technologies: Young Consumers, 7(3), pp. 3538 Fiore, A.M., Kim, J. Lee, H.H., (2005), Effect of image interactivity technology on consumer Responses toward the online retailer: Journal of Interactive Marketing, 19(3), pp. 3853 Xiang, Z., Gretzel, U., (2010), Role of social media in online travel information search: Tourism Management, 31:179188 Weiss, A.M., Lurie, N.H. Macinnis, D. J., (2008), Listening to strangers: whose responses are valuable, how valuable are they, and why: Journal of Marketing Research, 45(4), pp. 425436 Weinberg, T., (2009), The new community rules: Marketing on the social Web, Sebastopol, CA: O?Reilly Media Inc Watson, R.P., Leyland, F.P., Berthon, P. Zinkham, G., (2002), U-commerce: expanding the universe of marketing: Journal of the Academy of Marketing Science, 30(4), pp. 333-47 Tanuri, I., (2010), A literature review: Role of social media in contemporary marketing, Accessed on 28th April 2017 from https://agroovyweb.com/2010/03/11/university-of-chicago-and-my-literature- review-role-of-social-media-in-contemporary-marketing/ Teinman, M.L., Hawkins, M. (2010), When marketing through social media, legal risks can go viral: Intellectual Property Technology Law Journal, 22(8), pp. 1-9 Sheth, J.N., Sharma, A. (2005), International e-marketing: opportunities and issues: International Marketing Review, 22(6), pp. 611-622 Ray, A., Riley, E., Elliot, N., Corcoran, S., Greene, M., Parrish, M., O'Connell, J., Wise, J. (2011), Now social media marketing gets tough: saturation, stagnation, and privacy concerns challenge social media marketers. Liu, Yuping Shrum, L.J., (2002), What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness: Journal of Advertising, 31 (4), 53- 66 Kaplan, A. M., Haenlein, M., (2010), Users of the world, unite! The challenges and opportunities of social media: Business Horizons, 53:5968 Huang, P., Lurie, N.H. Mitra, S. (2009), Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods: Journal of Marketing, 73(2), pp. 5569 Hill, P.R., Moran, N. (2011), Social marketing meets interactive media: lesson for advertising Company: International Journal of Advertising, 30(5), pp. 815838 Hill, S., Provost, F. Volinsky, C., (2006), Network-Based Marketing: Identify likely adopters via consumer networks: Journal of Statistical Science, 21(2), pp .256-276 Hafele, N., (2011), Social Media Marketing: Interaction, Trends Analytics, ICT 511 Fall, 51 (3): 1-6 Gurau, C., (2008), Integrated online marketing communication: implementation and management: Journal of Communication Management, 12(2), pp. 169-184 Gommans, M., Krishnan, K.S. Scheffold, K.B., (2001), From brand loyalty to e-loyalty: A conceptual framework: Journal of Economic and Social Research, 3(1), pp.43-58 Forman, C., Ghose, A., Wiesenfeld, B., (2008), Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets: Information Systems Research, 19 (3): 291313 Fogg, B.J., (2003), Persuasive Technology: Using Computers to Change What We Think and Do, Boston: Morgan Kaufmann

Trainers Report Essays - Turtle, Origami, Paper Folding,

Trainers' Report Purpose: The purpose of this training session is to teach the trainee how to fold a turtle. In the Korean culture, by folding a thousand turtles, it brings truth, victory and luck to the person who is receiving it as a gift. Learning Objective: After this training session, the trainee will be able to successfully fold a turtle with different colors and sizes paper. Pre-training: Follow me step by step and will walk through each step consistently Finished turtles in a bottle to show trainee Training Plan: (Supplies Needed) ? 500 - 1000 pieces of color or plain 50 x 50 (mm) papers ? bottle to hold 500-1000 turtles or something similar to hold them 1) Take out one piece of paper from the box 2) Fold paper in halve 3) Open paper 4) Fold paper in quarters 5) Repeat step 2 & 3 for the other side of the paper (now you have 16 small squares) 6) Open paper 7) Fold a triangle 8) Open paper 9) Fold another triangle for the other side of paper 10) Take one corner and fold inward to the center point (do so for all 4 corners) 11) Unfold and push opposite side of the paper inward to form a big triangle 12) Take one corner of triangle and fold in to the center foot 13) Repeat step 9 for all four corners 14) Now that you have a little house shape, push all four corners in to center foot so that a diamond shape is formed 15) Fold two corners in halve for both side 16) Now fold the triangle in halves again for both side to make the legs for the turtle 17) Fold the two corners of the diamond towards the middle to form a Christmas tree shape. 18) Do so for both side of the diamond 19) Pull the top inward to make the head for the turtle 20) Pull the other top inward to make the tail for the turtle 21) Hold on to the four legs 22) Gently pull outward to form the shell 23) Now all you have to do is to repeat step 1 to 19, nine hundred ninety-nine times and the gift will be finished Post Training: Remember to fold according to the crease that you have created and that whatever you do on one side, make sure you repeat it for the other side as well. Evaluation: ? Did trainee complete all steps? ? Is the turtle in the shape that it requires? ? Did trainee missed or made an error on one of the steps? ? Did the trainee remember all the steps required?

Literature Overview on HRD Models

Providing Evidence for Approving Humanistic and Normative Approach to Management According to Senge (2006), a humanistic approach to managing organizations creates a potential for building a healthier atmosphere in the employed environment. In particular, the scientist believes that a person-oriented approach is specifically important because it constitute the basis of a learning organization and contributes to enhancing the company’s competitive advantage, leadership, and performance (McKenzie and Taylor, 2001).Advertising We will write a custom essay sample on Literature Overview on HRD Models specifically for you for only $16.05 $11/page Learn More What is more important is that learning organization has the right to existence in case people in such organizations are able to expand and develop their skills and capacities as well as create the results they truly wish to achieve (Senge, 2006, p. 146). All these attributes are included into the Th eory Y presented earlier. According to Zastrow and Ashman (2009), â€Å"Theory Y managers view employees as wanting to grow and develop by exerting physical and mental effort to accomplish work objectives to which they are committed† (p. 540). This is why internal rewards, including personal involvement and self-respect are indispensible components of staff motivation. Literature Supporting the Critique of the Two Identified Models Geren (n. d.) states that Chinese managers also apply to Theory Y model, but for different purposes. So far, Chinese organization seek to satisfy the lower needs of workers and employees where higher needs were destined for the member from the upper class. Today, theory Y model has been re-evaluated their previously presented rationales and accept the model as a method for encouraging employees in cultural and economical terms (Geren, n. d., p. 3) . Michigan is also applicable to Chinese culture, because it focuses more on standardization and techn ological development in order to increase performance and achieve strategic goals (Kandula, 2004, p. 4). What is more important is that the presented model provide a solid ground for creating more democratic relations in the working setting. Therefore, cultural diversity aspect becomes more appreciated by the employers so that they become value their employers to a greater extent. Reflection on Potential Use of Emerging Technologies in HRD The Global Trading Model and integration models are the most frequent approaches that are used by Chinese companies (Marquardt, Berger, and Loan, 2004). This potential use of emerging technologies is predetermined by the growing tendencies of applying to a normative model of organizational and human resources management. According to this model, employees can be motivated much more effectively because the introduction of technological devices makes them constantly improve their skills and capacities. In addition, due to the fact that technological advancement is closely connected with the globalization process, the diversity process also becomes on the agenda along with the presented theory.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The brightest example of the interaction between learning organization and technology advancement is presented by Air China and China Construction Bank. Both examples show that shifts in leadership management aimed at achieving cultural contingency. In particular, the introduction of better equipment and effective technological tools contributes to simplifying the production process and increasing the organizational performance. Less pressure is made, therefore, on employees whose self-respect remains unchanged. References Geren B. (n. d.) Motivation: Chinese Theoretical Perspectives. Journal of Behavioral Studies in Business. Kandula, S. R. (2004) Human Resource Management in Practice: With 300 M odels, Techniques and Tools. US: PHI Learning. McKenzie, J. S. and Taylor, W. J. (2001) Opportunities in human resource management careers. US: McGraw-Hill Professional. Senge, P. M. (2006) The Fifth Discipline: The Art and Practice of the Learning Organization. US: Doubleday. Zastrow, C., and Kirst-Ashman, K. K. (2009) Understanding Human Behavior and the Social Environment. US: Cengage Learning. Marquardt M., Berger N., and Loan P. (2004) HRD in the age of globalization: a practical guide to workplace learning in the third millennium. London Basic Books.Advertising We will write a custom essay sample on Literature Overview on HRD Models specifically for you for only $16.05 $11/page Learn More This essay on Literature Overview on HRD Models was written and submitted by user Angelina Y. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How To Solve Marketing Problems By Thinking Like A Startup

How To Solve Marketing Problems By Thinking Like A Startup You could probably name off a bajillion marketing problems in five minutes if I let you. The thing is,  you can solve a lot of those problems by thinking a little more like a startup and a lot less like a corporate company. Trust me on this. Its been a year and a half now since I became employee #5 at a then-one-year-old startup called . Before that, I was one of 2,000+ employees in a corporate company. Talk about a change of pace. What I used to do in seven  months in a corporate marketing team, I was now doing in three days. Literally. How To Solve Big #Marketing Problems By Thinking Like A StartupLooking back has been super eye-opening. And that curiosity got me  thinking: How is it possible that a startup with way less resources can create effective content more efficiently than a corporate company with seemingly endless resources? Answering  that question led me to analyze some of the biggest marketing problems  behind  prioritizing work, managing projects, and hitting deadlines. So here are the biggest truths corporate marketing teams could learn from a marketer in a startup to: Empower every member of your marketing team to become a rock star. Create content better and faster than ever before. Foster  a disruptive culture that publishes consistently and free of office bureaucracy. Its going to get deep here. Lessons learned from a year and a half of  #startup marketing.Problem #1: You  Need A Documented  Marketing  Strategy  Before You Start The thing that sucks right now:  Without publishing any content in the first place, that documented strategy of yours is just a big huge guess. Thats a lot of effort  you put into an internal document that doesnt  directly reach your audience. And that means theres absolutely no payout from it right now. :/ The  startup solution:  Start with clearly defined goal and a minimum viable plan. Give your team  a purpose and let them loose. Heres something for you to chew on: Some people  have a vested interest in selling you on all the reasons why you need a documented  strategy. Thats because that is the service they sell you through content marketing. Marketing plans are a nice  way to make you  feel like youve accomplished something without actually showing your audience the  value. Theres no way to literally know  if the strategy in your  plan will be successful or not. The truth is that you need to publish, analyze your success, and learn from your mistakes and successes to improve. In Poke The Box, Seth Godin advocates this idea  by writing: If you don’t ship, you actually haven’t started anything at all. At some point, your work has to intersect with the market. At some point, you need feedback as to whether or not it worked. Otherwise, it’s merely a hobby. In reality, you can start now by simply defining your  goal- the purpose- of what youd like to accomplish with content marketing. Then you can simply brainstorm the ways you could accomplish that goal, prioritize your project list, understand how youll measure success, and start creating content. Our co-founder, Garrett, constantly reminds all of us at that: The simplest approach is often the best place to start. So this isnt about creating content without strategy. Its that your strategy can be as simple as  focusing on inbound traffic to start because you cant convert readers who dont exist. You can use  survey data or blog comments to understand your audience without writing formal personas. You can prioritize your projects using an Evernote note and a few bullet points instead of investing in a professionally-designed strategic document that essentially carves your project  roadmap into stone without wiggle room to analyze what works and what doesnt. You can  improve your strategy as you analyze the results from the content you publish. Use the lean startup process to solve your #marketing problems.From there, look at your contents success or failure, learn from the data, and iterate. This concept is an applied theory from Eric Ries, who wrote  The Lean Startup. In that book, Eric mentions that startups can move faster with a simple, iterative process that helps your customers participate in building your product or service. It looks a bit like this: When you apply that concept to managing your marketing, it looks a bit like this: Focus on publishing content and iterating on what you know really works. The best time to start is now. Recommended Reading:  How To Track Your Marketing Objectives To Focus On Success Problem #2: Prevent Fires Instead Of Putting Them Out The thing that sucks right now: You feel like you need to take on every project you get asked to help out with. Its tough to say no to one-off projects when youre seen as a service center instead of a strategic part of your companys growth. In other words, you cant  complete strategic projects because emergencies  consume your work week. The startup solution: Rock an agile scrum and sprint process that prevents your team from being pulled off of your strategic projects because of someone elses lack of planning. Startups are known for being disruptive. One of the ways they make sure theyll ship on time is by following  agile processes that keep them 100% focused on projects that will  make a measurable difference. This process is often sprint planning combined with daily scrum meetings. And you can apply this same approach to your marketing: A scrum master, most likely you, assigns the team the complete list of projects theyll take on in a certain period of time. Thats usually the next two weeks. The team works together to agree on what projects will get done, when theyll be done, and how much  effort it will take. Once the team commits to the projects and deadlines, they will ship on time no matter what. When other hot projects come up, only the scrum master has the ability to stop or change projects in mid-sprint. That means that no one- not even your CEO- can steal time or take your team off the current sprint. That means your team stays focused while you plan the new requests into upcoming sprints.  That helps  everyone focus on  the right projects and gives you time to strategically determine which new projects to take on before you jump into  executing. Theres a saying Ive  seen around that goes something like this: Your lack of planning doesnt mean an emergency for me. Plan your work. Work your plan. Avoid the fire drills. Problem #3: But That Would Never Work Around Here And Projects Get Thrashed The Day Before Launch Heres a two-in-one for ya: The thing that sucks right now: You just read through the solution to problem #2 and you thought to yourself, Yeah, right! If I told our CEO that I wasnt going to complete her project first thing, shed be pissed. So the real problem is that you havent  gotten approval to manage your team your way without exceptions. The startup solution: Thrash your projects before you create them. Then get your sign-off- in writing if you have to- that youll ship  your way and on your deadline. Seth Godin has worked with huge corporate companies and came across this problem  a lot in his early professional life. His solution? Define the day youll ship. Youll publish on this day no matter what happens. Write down every single idea that could possibly funnel into your project. Get anyone involved who wants to be. Seth says, This is their big chance. Thrash and dream. Seth says, People focus on emergencies, not urgencies, and getting yourself (and them) to  stop working on tomorrows deadline and pitch in now isnt easy. Help your team decide what theyll create in the time frame available. Enter all of your ideas into a database. Then let everyone thrash your project before you even begin. Seth says, Make sure everyone understands that this is  the very last chance they have to make the project better. Create a blueprint of all the remaining ideas that will funnel into your project. Show the blueprint to the big wigs and ask, If I deliver what you approved, on budget and on time, will you ship it?' Dont move forward until you get your yes. Once you get your yes, build your project your way and ship on time. This process, as Seth outlines in Linch Pin, works well for both laying out how you want to manage your team (with sprints and the agile scrum process) and for managing single projects. Get approval- even if you have to get  something signed- then build. In their book, Sprint, Jake Knapp, John Zeratsky, and Braden Kowitz  explain that getting approval to create projects  that are on point from the start and end with a thrash-free process begin with  approval from a Decider. In this context, the Decider is someone who has  the potential to call shenanigans at the end of a project. So Jake and Co. went so far as to get written confirmation that their project would ship on time: In one sprint, the CEO send the design director an email that read, I hereby grant you all decision-making authority for this project. Absurd? Yes. Effective? Absolutely. This official power transfer added tremendous clarity While the process that Seth follows and the special design sprints that Jake and his team run are dramatically different, they have one thing in common: Get  approval, then work. Ship on time, every time. Problem #4.  Your Team Isnt Focused On The  Projects That Produce Repeatable, Measurable  Results The thing that sucks right now: You have so many things you could do, you have no idea how to prioritize them. To top it off, you have goals- like selling more- but you have no idea what specific projects are producing the best results and which ones you should stop doing. The startup solution: Concentrate  100% of  your resources on your 10x growth projects  and nothing else. I had the opportunity to listen to a  chief financial officer  speak about setting goals.  This guy talked about knowing your number, essentially saying: Everyone on your team should know  your goals and how they contribute to them. The only department  excluded from this is marketing. I remember getting super amped about becoming a data-driven marketer, and then being super disappointed by his last sentence. I even argued with the guy about it after he spoke! Its time to prove that #marketing is a revenue generator instead of a necessary cost center.The truth is, marketing can and should be very data driven. And every project should be measured against a clearly defined goal or you shouldnt do it. The first step is assessing what your gut is telling you is working, and understanding whats just a bunch of busywork. Create a list of all the projects you do on a regular basis, then ask yourself two simple questions: Is this on my to-do list simply because Ive always done it? What would happen if I stopped doing this project? From here, determine which projects are generating the biggest results toward your goals and replicate their success. Set up and track your goals for every project you take on with a tool like Google Analytics. Then simply stop doing the projects that are dead ends. Recommended Reading:  How To Boost Your Efficiency With A Content Strategy That Will Quadruple Your Results Problem #5: Your Content Approval Process  Needs An Approval Process The thing that sucks right now: The content you publish on a regular basis takes forever to finalize because you have too many people involved in your process. The startup solution: Give total publishing authority to your editor. Take everyone  involved in an approval process out of your workflow. Ive been loving a post from Jay Acunzo  ever since he published last year. Jay used to work at Google where he saw a pod structure applied to the sales team, and he  wrote about applying that same idea to a content marketing team. Heres a very memorable quote: team be huge, team be slow, team is gonna totally blow. So Jay advocates removing any unnecessary people from your process and focusing on three  key roles: Strategist: You, the person who has the vision, knows what to measure and how to do it, and plans the sprints your team will take on. Producer: The creative folks who actually make your content a reality. They turn strategy into assets. Marketer: The person who shares your content with the world. While you might have a few producers (lets say a writer, designer, or videographer), youll notice that Google doesnt focus on an approval person. The strategist- or editor- takes on that role by analyzing what works and what doesnt. Approval processes slow you down, make you miss your deadlines, and create a negative culture that feels like, They dont trust me. Use the steps from problem #3 to give yourself 100% control over what you create. Publish now, apologize later. Ask for forgiveness instead of approval.Empower your team to lead, make mistakes, fail fast, learn often, and repeat. Shooting for perfection is imperfect. Recommended Reading:  How To Rock A Content Development Process That Will Save You Tons Of Time Problem #6: Foster A Disruptive, Creative Culture The thing that sucks right now: Your company expects creatives to maintain status quo, work in a drab office, and show up from 8–5. Since youre a creative reading about marketing problems, you probably dont want to be doing whatever you should be doing right now. so does being  physically present in an office from  8–5 really make you more productive? The startup solution: Value diverse experiences and working styles. Look for team members who have more ambition than you. Dont track vacation time. Dont  demand that your team be omnipresent from  8–5 in the office. Jason Fried  gave one of the most popular TED Talks of all time: You know what Jason  found? Being present in an office does not necessarily equate to being productive. Go figure. Instead, look to build a team of people who have never fit in anywhere else. Find the misfits who just may work well together. Theyll be the ones who challenge the status quo to  create something you never thought was possible. So your designer wants to work from a coffee shop once in a while. Great. Your marketer needs to work from home because day care fell through. Fine. 4 p.m. on Friday rolls around and the team wants to share a beer together. Excellent. Thats actually been proven to increase creativity, by the way. Quit thinking theres a difference between work life and personal life. Its just one. And you choose to do what you do every day. Theres no difference between work and personal life. Its just one.Foster an environment that your team will love to come back to every morning. Respect their opinions and let them complete their work  the way that works best for them. After all, does it matter how things get done as long as you reach your goals together? What Are Your Marketing Problems? These were some of the marketing problems Ive experienced in the past and the ways Ive overcome them since joining . Id love to hear more about the challenges youre facing and your plans to resolve them. Let me know in the comments!

Cognitive Strategy Instruction as it relates to teaching math to Research Paper

Cognitive Strategy Instruction as it relates to teaching math to adolescents, specifically those with mild learning disabilities - Research Paper Example In addition, the National Council of Teachers of Mathematics of 2000 backs offering all the youths equal access to the concepts of mathematics (Montague & Jitendra, 2009). The purpose of this paper is to discuss the cognitive strategy instruction as it relates to teaching math to adolescent students with mild learning disabilities. Students with mild learning disabilities generally often have difficulties in achieving the standards of academic content and excelling in the assessments. Particularly, students with mild learning disabilities usually have difficulties with algebraic reasoning, mathematics basic skills, and problem solving skills. Majority of these students struggle with the means of approaching mathematics problems, carrying out selected plans, and making effective decisions. An effective approach to aid adolescent students with mild learning disabilities in accessing challenging concepts of mathematics is to offer strategy instruction (Montague & Jitendra, 2009). This p aper therefore defines cognitive strategy instructions, identifies significant features of effective cognitive strategies, and identifies key contents necessary for instructing adolescent students with mild learning disabilities in the use of the cognitive strategy.... of the required actions and consists of essential rules and guidelines that are related to making effective decisions during the process of solving problems. Some of the features of cognitive strategy instruction that make such strategies effective for adolescent students with mild learning disabilities include: devices of memory that help the students master the strategy; steps of the strategy using common words and are stated concisely and simply beginning with action verbs in order to enhance involvement and participation of students; steps of strategy are appropriately sequenced and lead to the intended outcome; steps of the strategy using prompts in order to get students apply their cognitive abilities; and metacognitive strategies using prompts in order to monitor performance of problem solving (Ruya, 2009). There are various such cognitive strategy instructions such as evidence based practice and STAR as will be explained in this paper. These cognitive strategy instructions ar e instructional methods that have been applied in multiple tasks in the academics, and have previously provided a way for educators to facilitate student independence competence across secondary, elementary and post secondary settings. Cognitive strategy instruction entails a strong base of evidence and employs systematic and explicit procedures of instructions that have extensively been validated and can be used flexibly. Cognitive strategy instruction as an instructional approach emphasizes the development of processes and skills of thinking as a way to promote learning. For example, the evidence based practice strategy enables students with mild learning disabilities to learn spelling words initially unknown to them and allow them to use techniques of self correction. Cognitive strategy