Marketing Plan For Jc Penney Essay - 846 Words

JC Penney in the early 2000s represented a â€Å"brick mortar† retail powerhouse known for its large diverse selection and competed well with similar retailers such as Kmart and Sears. In 2011 JC Penney was exposed by The New York Times in an internet search scandal involving the tampering with rankings on search engine results. Yet, this was not the only shortcoming in the marketing of their stores. JC Penney had also been caught dishonestly pricing their merchandise so that their sales would appear more appealing. Since then JC Penney has undergone many important shifts in focus on how they would attempt to market their products. Now, in 2016 with their new CEO Marvin Ellison they have managed to rebound their sales closer to what they were and have bolstered their stock price for the time being. To understand what had been done to kindle this new fire four key areas should be looked at. These four components are: price, product, place, and promotion. The four P’s al low a segmented view of what changes have been made and how they have been affecting the consumer market. Price is usually considered to be the most important of the four and affects a consumer’s decision to purchase the most. JC Penney still employs the strategy of sales being the incentive they want to use when selling their products. In the past nearly all of their revenues came from items that were on sale and JC Penney has decided to continue with this plan because they want to keep the reputation of aShow MoreRelatedSwot Analysis Of Penney. Penney874 Words   |  4 PagesAnalysis of the J.C. Penney Case Analysis The first store of J.C. Penney Company was opened in Kemmerer, Wyoming, on April 14, 1902, by James Cash Penney. In 1913, the company was incorporated under the new name, JC Penney Company. JC Penney is one of the largest veteran retail chain in American which has 110-year-old. The highest sales at all-time was $32.5 billion and the company occupies a large share of market in department stores. Then the market changed, the shopper has spentRead MoreJcpenney Company Analysis Essay examples1263 Words   |  6 Pages|JC Penney Case Analysis | | | |Strategic Management Graduate School of Management | |Southern Nazarene University | | Read MoreJc Penney Marketing Analysis4341 Words   |  18 PagesJC Penney Case Study MBA 503 March 28, 2013 Background JC Penney is one of only a handful of one hundred year old plus companies in the United States. Founded in 1902 by James Cash Penney, the company has grown into a major retailer, with 1,104 stores and approximately 116,000 employees as of February 2013. The company sells merchandise and services through its department stores and website, jcp.com. Their product mix includes clothing and shoes, accessories, jewelry, home furnishings andRead MoreCrucial Cog1036 Words   |  5 Pagesalumnus did said company reverse course and ascend to technological supremacy, drastically altering the consumer culture landscape along the way. Steve Jobs, in assuming Apple’s reins in 1997, armed with vision, a new strategy, and an implementation plan, shepherded the fabled technological turnaround of the Cupertino-based company into a global powerhouse. (unattributed; undated) Jobs’ impact upon Apple’s success story underscores the importance of high-caliber managers within an org anization. ManagersRead MoreJc Penney Company Overview Essay3473 Words   |  14 PagesJC Penney Company Overview JC Penney Co. Incorporated was founded in 1902 in Kemmerer, Wyoming by James Cash Penney and William Henry McManus. Today JC Penney offers a range of family apparel, jewelry, shoes, accessories, and home furnishing products through a chain of department stores and their company website. JC Penney, headquartered in Plano, TX, operates in the United States and Puerto Rico, with a total of 1,108 stores. JC Penney also offers its products through a catalog channel. Read MoreJcpenney Industry Analysis17889 Words   |  72 PagesFeinstein Graduate School AN ANALYSIS OF JC PENNY’S AND HOW IT RELATES TO COMPETITION WITHIN THE RETAILING INDUSTRY A Paper Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6800 MAY 9th, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2.KOHL’S†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Read MoreEssay on Department Store Marketing Comparison5516 Words   |  23 Pagesof demographics in Southern California, there are a number of shops and stores to choose from. Department stores range from discount warehouses such as Wal-Mart, mid-range stores such as JC Penney, and high-end stores like Nordstrom. I am going to discuss the department store industry specifically for Wal-Mart, JC Penny, and Nordstrom. Coming from a middle-class family, I have experienced shops at all ends of the department store spectrum. When it comes to the amount of department stores located throughoutRead MoreCase Study : The Golden Rule Store 999 Words   |  4 Pagesstarted declining due to various reasons that will be discussed in this case study analysis. JC Penny strengths: †¢ JC penny had a very big customer base before the company marketing actions drove them away. †¢ Have more than 1000 stores Located over the USA. †¢ Offers a variety of brands that have high quality. †¢ Have negotiation powers with the suppliers because of having more than 1000 stores to restock. JC Penny Weaknesses: †¢ Management is weak, uncooperative, and doesn’t have a shared goal and strategyRead MoreAvon Strategy Analysis952 Words   |  4 Pagesby creating a strategy that would turn the company around. This strategy included the following plans: Reinvigorating the brand (new products, new packaging, and a new ad campaign) Instituting beauty-advisory training Expanding the multilevel sales program Suggested a strategy to partner with Sears and JC Penney department stores Jung s suggested strategy to partner with Sears and JC Penney department stores was an idea that would help to promote the strategy she had come up with. ItRead MoreWal Penney And. Penney Co.2207 Words   |  9 Pagesto national labels. The Business: JC Penney was founded in 1902 by James Cash Penney and William Henry McManus in Kemmerer, Wyoming. JC Penney Co. was founded in 1902 by James Cash Penney and William Henry McManus. The original name of the store was The Golden Rule. The name itself set the standards by which the company operated and continues to operate today. By 1912 there were 34 Golden Rule stores, but the following year the name was changed to JC Penney. In two years, from 1915 to 1917, the