Marketing Plan For Jc Penney Essay - 846 Words

JC Penney in the early 2000s represented a â€Å"brick mortar† retail powerhouse known for its large diverse selection and competed well with similar retailers such as Kmart and Sears. In 2011 JC Penney was exposed by The New York Times in an internet search scandal involving the tampering with rankings on search engine results. Yet, this was not the only shortcoming in the marketing of their stores. JC Penney had also been caught dishonestly pricing their merchandise so that their sales would appear more appealing. Since then JC Penney has undergone many important shifts in focus on how they would attempt to market their products. Now, in 2016 with their new CEO Marvin Ellison they have managed to rebound their sales closer to what they were and have bolstered their stock price for the time being. To understand what had been done to kindle this new fire four key areas should be looked at. These four components are: price, product, place, and promotion. The four P’s al low a segmented view of what changes have been made and how they have been affecting the consumer market. Price is usually considered to be the most important of the four and affects a consumer’s decision to purchase the most. JC Penney still employs the strategy of sales being the incentive they want to use when selling their products. In the past nearly all of their revenues came from items that were on sale and JC Penney has decided to continue with this plan because they want to keep the reputation of aShow MoreRelatedSwot Analysis Of Penney. Penney874 Words   |  4 PagesAnalysis of the J.C. Penney Case Analysis The first store of J.C. Penney Company was opened in Kemmerer, Wyoming, on April 14, 1902, by James Cash Penney. In 1913, the company was incorporated under the new name, JC Penney Company. JC Penney is one of the largest veteran retail chain in American which has 110-year-old. The highest sales at all-time was $32.5 billion and the company occupies a large share of market in department stores. Then the market changed, the shopper has spentRead MoreJcpenney Company Analysis Essay examples1263 Words   |  6 Pages|JC Penney Case Analysis | | | |Strategic Management Graduate School of Management | |Southern Nazarene University | | Read MoreJc Penney Marketing Analysis4341 Words   |  18 PagesJC Penney Case Study MBA 503 March 28, 2013 Background JC Penney is one of only a handful of one hundred year old plus companies in the United States. Founded in 1902 by James Cash Penney, the company has grown into a major retailer, with 1,104 stores and approximately 116,000 employees as of February 2013. The company sells merchandise and services through its department stores and website, jcp.com. Their product mix includes clothing and shoes, accessories, jewelry, home furnishings andRead MoreCrucial Cog1036 Words   |  5 Pagesalumnus did said company reverse course and ascend to technological supremacy, drastically altering the consumer culture landscape along the way. Steve Jobs, in assuming Apple’s reins in 1997, armed with vision, a new strategy, and an implementation plan, shepherded the fabled technological turnaround of the Cupertino-based company into a global powerhouse. (unattributed; undated) Jobs’ impact upon Apple’s success story underscores the importance of high-caliber managers within an org anization. ManagersRead MoreJc Penney Company Overview Essay3473 Words   |  14 PagesJC Penney Company Overview JC Penney Co. Incorporated was founded in 1902 in Kemmerer, Wyoming by James Cash Penney and William Henry McManus. Today JC Penney offers a range of family apparel, jewelry, shoes, accessories, and home furnishing products through a chain of department stores and their company website. JC Penney, headquartered in Plano, TX, operates in the United States and Puerto Rico, with a total of 1,108 stores. JC Penney also offers its products through a catalog channel. Read MoreJcpenney Industry Analysis17889 Words   |  72 PagesFeinstein Graduate School AN ANALYSIS OF JC PENNY’S AND HOW IT RELATES TO COMPETITION WITHIN THE RETAILING INDUSTRY A Paper Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6800 MAY 9th, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2.KOHL’S†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Read MoreEssay on Department Store Marketing Comparison5516 Words   |  23 Pagesof demographics in Southern California, there are a number of shops and stores to choose from. Department stores range from discount warehouses such as Wal-Mart, mid-range stores such as JC Penney, and high-end stores like Nordstrom. I am going to discuss the department store industry specifically for Wal-Mart, JC Penny, and Nordstrom. Coming from a middle-class family, I have experienced shops at all ends of the department store spectrum. When it comes to the amount of department stores located throughoutRead MoreCase Study : The Golden Rule Store 999 Words   |  4 Pagesstarted declining due to various reasons that will be discussed in this case study analysis. JC Penny strengths: †¢ JC penny had a very big customer base before the company marketing actions drove them away. †¢ Have more than 1000 stores Located over the USA. †¢ Offers a variety of brands that have high quality. †¢ Have negotiation powers with the suppliers because of having more than 1000 stores to restock. JC Penny Weaknesses: †¢ Management is weak, uncooperative, and doesn’t have a shared goal and strategyRead MoreAvon Strategy Analysis952 Words   |  4 Pagesby creating a strategy that would turn the company around. This strategy included the following plans: Reinvigorating the brand (new products, new packaging, and a new ad campaign) Instituting beauty-advisory training Expanding the multilevel sales program Suggested a strategy to partner with Sears and JC Penney department stores Jung s suggested strategy to partner with Sears and JC Penney department stores was an idea that would help to promote the strategy she had come up with. ItRead MoreWal Penney And. Penney Co.2207 Words   |  9 Pagesto national labels. The Business: JC Penney was founded in 1902 by James Cash Penney and William Henry McManus in Kemmerer, Wyoming. JC Penney Co. was founded in 1902 by James Cash Penney and William Henry McManus. The original name of the store was The Golden Rule. The name itself set the standards by which the company operated and continues to operate today. By 1912 there were 34 Golden Rule stores, but the following year the name was changed to JC Penney. In two years, from 1915 to 1917, the

The Palestine Division A Conflict Between Arabs and Israelis

Today, as in most of human history, the world is always in war, extinct wars like World War II, apparently succeeding wars like Iraq and the United States and more hard as the war of Israel and Palestine. The last war mentioned, the Arab-Israeli conflict, has attracted the attention of the world for various issues such as the failed attempt at peace, or the history of both nations, but what is striking is the daily life of both sides, more specific daily terror of the Palestine for suicide bombings carried out by the Jews and the violation of individual rights to the Palestinian people. A lot of people wondering why are the Jews and Muslims enemies, but this is not true because Muslims and Jews, or even Muslims and Christians are not†¦show more content†¦The battles of the Arab-Israeli conflict ensued afterwards. The result of the war was suffer endured by Palestinian at the hands of Israelis. A lot of people seen images of Palestinian kids killed by Israeli bombs, read about targeted killings, and heard of the hardships, learned about the West Bank separation barrier and checkpoints. Humiliations and discrimination daily endured by the Palestinian people. The World seen the UN and some other international organizations repeatedly issue sharp criticisms of Israel for its actions. The world have learned of the Palestinian exile, and of their decades-long struggle for the land. Some people who see the problem from the outside do not understand what all the hustle between Palestinians and Israelis means, why these countries are still fighting over this piece of land? Why they do not stop being ignorant? The Israelis should understand that Palestine belongs to Arabs and not to them. Israelis does not want to agree to give back what it does not belong to them; they do not want to make matter to the famous phrase. Make falafel not war. Infinity of persons see Arabs as a danger to many countries around the world, specially the USA after the attack from 9/11, but is it USA a danger to Palestine? In a direct way, the United States are only â€Å"helping† Israel to get what supposedly once belonged to them. The real truth behind all this conflicts isShow MoreRelatedArab Israeli Conflict 883 Words   |  4 Pages1.1 WHAT IS THE ARAB ISRAELI CONFLICT? The Arab-Israeli conflict is a hotly contested issue both in the Middle East and the broader global community.1 The modern conflict is essentially a dispute over the area known up until 1948 as Palestine, which is considered holy to all three major monotheistic religions.2 The primary parties in the conflict are Israeli (formerly Zionist) Jews and Palestinian Arabs (who are predominately Muslim).3 It is one of the unresolved problems bequeathed to the regionRead MoreThe Political System Of A Nation Impact The Human Identity ( Culture ) Of Families1651 Words   |  7 Pagespolitical system within Israel altered the way the average Israeli family lives to this day. Example Outline To what extent does the political system of a nation impact the human identity (culture) of families in Israel? Marriage laws placed during the Arab-Israeli conflict restrict the lifestyle of secular Jews to a great extent. The way men and women could marry and divorce was changed because of the laws placed regarding faith divisions and divorce. Also, the â€Å"tandem court† system affected theRead MoreThe Arab-Israeli Conflict Essays649 Words   |  3 Pages The current conflict in the Middle East between the Israeli Jews and the Palestinian Arabs has many historical roots. Several events in the history of this conflict have been very important and also have a strong connection with the current situation between the two sides. One of these important events was the Nazi Holocaust. During the Second World War the Jews were persecuted by the Nazis and sent to concentration camps. By the end of the war in 1945 6 million JewsRead MoreThe Israeli Palestinian Conflict : Israel Palestine Conflict Essay1516 Words   |  7 PagesSome studies on the Israel-Palestinian conflict postulate that the nature of the conflict has always been about land, meaning the partition of the holy land (e.g., Newman, 2002; Klieman, 2000; Alpher, 1995). But a tectonic shift occurred with the swift Israeli victory in the 6 day war of 1967, when Israel occupied the territories. Israeli occupation of the Palestinian territories bar Gaza strip ( territorially miniscule) has morphed into a sort of colonialism as Israel has buil a number of settlementsRead MoreA closer Look at Benny Morris One State, Two States880 Words   |  4 PagesWith an uncanny ability to convey his argument in a concise and precise manner, Benny Morris’s book One State, Two States quite comprehensively discredits the belief that a so-called ‘One State’ solution may bring peace to the region between the Mediterranean and the Jordan. As an academic and a professor of history at the Ben-Gurion University in Israel, one should be able to hold Morris’s text in high regard for his academic integrity. Unfortunately, it could be argued that to do so would be aRead MoreThe Rise Of Zionism And Arab Nationalism1407 Words   |  6 PagesThe rise of Zionism and Arab Nationalism in the nineteenth century triggered major political tensions in the region of Palestine. The conflict among the Zionists and Arab Nationalists is primarily due to the politics of territory and is essentially not comprised of religious opposition. In fact, before the advent of Zionism and Arab Nationalism, Jews and Palestinians shared a local identity due to mutual tolerances. This identity, which took precedence over religion, created a vivacious communityRead MoreAnalysis Of Street Art Of Israel And Palestine1370 Words   |  6 PagesBefore the study of street art in Israel and Palestine can begin, first, one must understand why these artworks are there - a basic principle in any art theory. For instance, taking Picasso’s Guernica (see fig. 1.1) as an example, it appears at first glance to be a disturbing painting, very abstract in style and chaotic in its composition. The appeal of abstract art is that it is less superficially explicit. I would argue that this conveys deeper meaning to the viewer because of the personal journeyRead MoreThe Conflict Between Israelis And Palestinians1686 Words   |  7 PagesErin Shin Combs English 1-2 Acc., P. 1 18 April 2016 The Conflict Between Israelis and Palestinians On July 14, 2014, Mohammed Suliman, a Muslim living in Gaza City, tweeted, â€Å"Amir, 12, and Mohammed. 10, want to buy yogurt. Things are calm, they tell their mom. They leave the house. A blast is heard. They re dead† (Hosford). Tragic though it is, this is not a rare phenomenon in this region. In fact, 2,314 Palestinians were killed and 17,125 injured just in 2014 alone as a result of Israel’s activitiesRead MoreThe Creation of Israel was the Turning Point2997 Words   |  12 PagesIsrael was a turning point throughout a hundred year period. The conflict can be split up into 3 different strands which include: Arab Israeli, Palestinian-Israeli, Western involvement. The Arab-Israeli conflict is the regional conflict that erupts in 1948 when the newly created Arab states invade Israel and is partially resolved by 1996. The Palestinian-Israeli conflict is the local conflict throughout the 100 year period between the native Palestinians and the Israeli’s, it is s till unresolvedRead MoreThe Palestine Conflict Of Palestine2149 Words   |  9 PagesAntecedents of the Israel-Palestine Conflict The Israel-Palestine conflict has afflicted the middle east for over 90 years, acting as a breeding ground for violence and terrorism as well as costing countless of lives throughout the conflict. Israel-Palestine is an 80 mile wide area of land situated in the western Middle East, bordering the Mediterranean Sea to the west, Egypt to the south, Jordan and Syria to the east, and Lebanon to the north. Today, the crux conflict in Israel-Palestine most publicly materializes

Advantages and Disadvantages of Using Social Networks in Media

Question: Discuss Advantages And Disadvantages Of Using Social Networks In Media? Answer: Introduction Social media is the important concept which has brought an effective change in the business of any organization in terms of business-to-business communication, customer-to-customer communication and business-to-customer communication. The objective of this report is to provide the study of social media applied in the business. Social media has made it possible for the people to talk with many other people around the world. Social media has provided of opportunities to present the product in the various communities that may be involved. Social media comprises various functions in the technological terms which allow the customers to tag, post, dig, blog etc. There are many social media platforms i.e. FaceBook, MySpace, Digg, Google plus, Twitter and LinkedIn (Barefoot Szabo, 2010). These platforms are helpful for any kind of business to provide the information regarding products and services to the customers. Social media can be considered as an attractive tool for the various trades to market their products and services. It can be seen that users of social media are highly motivated. It is observed that around 70% of social media users are engaged with although social media marketing has much remuneration on the customers and marketers but on the other hand, it has unenthusiastic impact also. Due to lack of monitoring and control, and ease way of getting information, there is the disadvantage related to many risks and cyber crimes (Sheth Sharma, 2005). Literature review: Social media marketing Social media marketing is rapidly increasing way in which many businesses acre able to target the customers easily. Social media marketing can be described as the use of social media channels to promote an organization along with its products and services (Watson et al, 2002). By encouraging the customers to spread the message, social media has engaged with mass marketing and mass communication. There are many new tools being developed for the businesses. Social media marketers are effective in the market by using various social networking platforms. There are many social media sites having many different forms and features. Gordhamer (2009) has related the social media marketing with the relationship marketing of the various companies try to maintain market connection with the customers in the market. This fact of the social media marketing shows different face of the relationship marketing in which building and maintain the potential relationship with the customers is important to improve customers loyalty towards the particular products and services. Jan Khan (2014) started that Social media is an innovative and important tool by which organizations are able to cater very strong relationship with the consumers on the virtual networks. It is very easy now to manage and maintain public relations by the social media as large number of potential customers are active on various social media platforms (Fiore, Kim Lee, 2005). In present time, consumers are more powerful and busy in their daily life, so, companies must be available in each and every social media platform such as Twitter, FaceBook, Blogs and Forums at any time. Provided opportunities are very important for every company (Tanuri, 2010). Palmer and Lewis (2009) argued that various media channels are facing many issues and challenges in present times and the companies are facing down turn in their profit levels. So, they are correlating these traditional channels with the social media in the brand management and marketing. So, in the tough economic environment, companies are focusing on budgets especially advertisement budgets that have shifted towards online channels. According to Forrester research study (2011), companies are continuously shifting towards online advertisements according to the choice of buyers. In current trend, buyers and consumers are more social media enthusiasts and tech savvy. From last few years, various kinds of social media platforms are available that connect people to each other (Fogg, 2003). There are many popular sites which are widely used by people i.e. Twitter, YouTube, Face Book Flicker and LinkedIn. These are the most common channels used by various companies for the online marketin g to create brand awareness and to engage the customers with the products or services (Hill, Provost Volinsky, 2006). Social media marketing is basically helpful for the companies to establish the relationship on the professional level. Social media marketing has both advantage and disadvantage on the business practices. There are many researchers who gave their different opinions regarding advantage and disadvantage of social media on business (Kaplan, Haenlein, 2010). Arguments for both aspects are described below. Advantages Watson (2002) argued that due to attractiveness of digital marketing, there are many businesses are focusing on social media to endorse their products and services to possible and existing customers. There are popular social networking sites i.e. Twitter and FaceBook which have changed the way of business in terms of promotion and advertising. Some businesses attract the customers directly by social network pages more than attracting by the website of the company. There are some advantages of social media marketing for the companies. The key advantage of social media in the business is that it reduces the cost of the business. The cost incurred in social media marketing is comparatively lesser than other marketing tools such as distributors, middlemen or salesperson. Along with this, social media marketing enables the companies to connect with the customers which cannot be possible by other distribution channels. Various social media platforms reduce costs and increase customers access by providing advantage in two areas for the customers (Gurau, 2008). First, the marketing companies are able to provide unlimited information to the customers without any kind of obstacles. This is a key advantage over the other forms to contact with the customers because by the social media networks, companies provide amount of information as compared any other form of communication (Gommans, Krishnan Scheffold, 2001). Along with this, one more important thing is that information can be provided in such a way that customers can easily understand. This can be understood by an example, reservation system and scheduling in the airlines is complex to generate and sustain according to individual needs. In this situation, web-based format is very helpful to maintain customers loyalty as choices of consumers are large (Xiang Gretzel, 2010). Second, by the social media marketing, companies are able to make communications by modifying information for the consumers. Information allows the consumers to select the products and services that meet up with their definite needs. For instance, seat arrangements and online checking can b e done by internet now. Social media tools allow the companies to do transactions with the customers which require human contact (Forman, Ghose Wiesenfeld, 2008). To identify and address various advantages of social media, there are five major advantages in this field and those are described below: Interactivity- By the interactivity of new media, consumers are becoming more active in their shopping behavior. Interactivity is one of the defining factors in new media technologies which provide better admittance of information with the control over the social media content. In the online social networking context, interactivity can be described as consumer centered communication with messages, machines or other users which focus on experimental features of social networking process. Studies reveal that increased level of interactivity is the cause of higher involvement and more positive attitude of the customers towards a particular brand (Liu, Yuping Shrum, 2002). Cost-related- Based on the research of Weinberg (2009), the key benefit of social media is cost-related. The majorities of social media sites are free to access and post the information. By the social media campaigns, business can run easily with a limited budget. Social media provides advantage of targeting most of the consumers with little cash investments. Social interaction- This is one of the notable phenomenons in social media to increase and create new forms of social interaction. People spend more time in online involved communication activities. Social networking sites are more popular among the consumers as the most popular destinations (Hill, Moran, 2011). Study related to consumer behavior reveals that individuals spend more time with websites and other researches point out that information on social networks can directly impact on purchasing behavior of the customers (Arthur et al, 2006). Customer service- Customer service is a significant feature for social media marketing. For the companies, it is important to have a thoughtful customer service system. There are links to online representatives and frequently asked questions (FAQs) that are very useful for the customer decision making in terms of buying process. According to Gommans (2001), order completion and delivery systems are important for e-loyalty expansion. Logistics system in the companies provides guarantees for fast delivery after checkout process which contributes in improving customers satisfaction. Along with this, logistics system allows many different ways to deliver the products (Hafele, 2011). Targeted market- Social media provides ability to the firms to attract various people and customers base. For instance, if a person likes music of specific country on the social networking site, then these sites will show ads related to that country music performances and performers. Some sites will also emphasize which country artists the person will like to have personal connection. Along with this, social networking allows word of mouth to advertise and promote beyond advertising. Traditional marketing methods are not applicable in some segments of the customers. Thus, social media is helpful in promoting new and exciting products (Huang, Lurie Mitra, 2009). Disadvantages Although social media creates many opportunities for businesses but there are many complications and challenges in social media marketing process. The key disadvantages of social media in business are as follows: Time intensive- It is well known, social media is interactive and two-way exchanges take commitment. In social media marketing, somebody must be responsible to monitor each activity and answer the questions. It is difficult in the business to manage the service with the social networks. A company in the market must identify the important time commitment or accept or the commitment in the operations (Teinman Hawkins, 2010). Trademark issue- According to Hawkins and Steinaman (2010), there can be the issues related to trademark or copyright. The brand and other property of the company are valuable for the products and services they offer. The form of business impersonation can harm the brand image of any company (Ray et al, 2011). Markers should check their copyrights and trademarks regularly to avoid misuse of intellectual property. There are internet tracking and screening services to monitor marks and copyrights. Trademarks and copyrights are important factors but it can also be affected by the abuse of businesss trademark (Weinberg, 2009). Privacy issue- Further, there can be security, trust and privacy issue while using social media marketing in business. So, it is crucial for the companies to be aware about these issues. Trust is closely related to the security which is an important factor in the online buying behavior. Customers cannot feel, touch or smell the product in the online marketing so, it is important for the companies to build brand trust to reduce uncertainty. There are some perception regarding internet i.e. internet is unsafe, unreliable and dishonest marketplace. So, this perception creates disadvantage for social media (Weiss, Lurie Macinnis, 2008). Negative feedbacks- Consumers are able now to create positive or negative pressure on the company by giving their feedbacks regarding products and services. Customer-generated reviews impact the business process of the company in the market. Negative feedback damages the brand image of the company. Unhappy customers are able to post negative comments or pictures which affect marketers and performance of the company. Negative feedback cannot be ignored by the companies (Fiore, Kim Lee, 2005). Conclusion Social media is an important tool which can be recognized anywhere and should be measured by advertisers, marketers and content creators as the key part of communication. Now, customers are getting a new role in social media. Social media tools are effective in creating and sharing the videos and pictures of the products. Based on above discussion, it is observed that there are both advantages and disadvantages in the social media marketing for the companies. Numerous corporations are still struggling to discover correct method to use social media. Still, many marketers are not fully aware of risk and challenges associated with social media marketing. So, before using social media in business, companies have to do full study on the social media practices. A company must identify essential values and plans of using social media in the business practices. Main aim of the company must be to encourage, increase loyalty and provide good quality products and services to satisfy the require ments of the customers. References Barefoot, D., Szabo, J., (2010), Friends with benefits: A social media-marketing handbook, San Francisco: No Starch Press Arthur, D., Sherman, C., Appel, D. Moore, L. (2006), Why young consumers adopt interactive technologies: Young Consumers, 7(3), pp. 3538 Fiore, A.M., Kim, J. Lee, H.H., (2005), Effect of image interactivity technology on consumer Responses toward the online retailer: Journal of Interactive Marketing, 19(3), pp. 3853 Xiang, Z., Gretzel, U., (2010), Role of social media in online travel information search: Tourism Management, 31:179188 Weiss, A.M., Lurie, N.H. Macinnis, D. J., (2008), Listening to strangers: whose responses are valuable, how valuable are they, and why: Journal of Marketing Research, 45(4), pp. 425436 Weinberg, T., (2009), The new community rules: Marketing on the social Web, Sebastopol, CA: O?Reilly Media Inc Watson, R.P., Leyland, F.P., Berthon, P. Zinkham, G., (2002), U-commerce: expanding the universe of marketing: Journal of the Academy of Marketing Science, 30(4), pp. 333-47 Tanuri, I., (2010), A literature review: Role of social media in contemporary marketing, Accessed on 28th April 2017 from https://agroovyweb.com/2010/03/11/university-of-chicago-and-my-literature- review-role-of-social-media-in-contemporary-marketing/ Teinman, M.L., Hawkins, M. (2010), When marketing through social media, legal risks can go viral: Intellectual Property Technology Law Journal, 22(8), pp. 1-9 Sheth, J.N., Sharma, A. (2005), International e-marketing: opportunities and issues: International Marketing Review, 22(6), pp. 611-622 Ray, A., Riley, E., Elliot, N., Corcoran, S., Greene, M., Parrish, M., O'Connell, J., Wise, J. (2011), Now social media marketing gets tough: saturation, stagnation, and privacy concerns challenge social media marketers. Liu, Yuping Shrum, L.J., (2002), What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness: Journal of Advertising, 31 (4), 53- 66 Kaplan, A. M., Haenlein, M., (2010), Users of the world, unite! The challenges and opportunities of social media: Business Horizons, 53:5968 Huang, P., Lurie, N.H. Mitra, S. (2009), Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods: Journal of Marketing, 73(2), pp. 5569 Hill, P.R., Moran, N. (2011), Social marketing meets interactive media: lesson for advertising Company: International Journal of Advertising, 30(5), pp. 815838 Hill, S., Provost, F. Volinsky, C., (2006), Network-Based Marketing: Identify likely adopters via consumer networks: Journal of Statistical Science, 21(2), pp .256-276 Hafele, N., (2011), Social Media Marketing: Interaction, Trends Analytics, ICT 511 Fall, 51 (3): 1-6 Gurau, C., (2008), Integrated online marketing communication: implementation and management: Journal of Communication Management, 12(2), pp. 169-184 Gommans, M., Krishnan, K.S. Scheffold, K.B., (2001), From brand loyalty to e-loyalty: A conceptual framework: Journal of Economic and Social Research, 3(1), pp.43-58 Forman, C., Ghose, A., Wiesenfeld, B., (2008), Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets: Information Systems Research, 19 (3): 291313 Fogg, B.J., (2003), Persuasive Technology: Using Computers to Change What We Think and Do, Boston: Morgan Kaufmann

Trainers Report Essays - Turtle, Origami, Paper Folding,

Trainers' Report Purpose: The purpose of this training session is to teach the trainee how to fold a turtle. In the Korean culture, by folding a thousand turtles, it brings truth, victory and luck to the person who is receiving it as a gift. Learning Objective: After this training session, the trainee will be able to successfully fold a turtle with different colors and sizes paper. Pre-training: Follow me step by step and will walk through each step consistently Finished turtles in a bottle to show trainee Training Plan: (Supplies Needed) ? 500 - 1000 pieces of color or plain 50 x 50 (mm) papers ? bottle to hold 500-1000 turtles or something similar to hold them 1) Take out one piece of paper from the box 2) Fold paper in halve 3) Open paper 4) Fold paper in quarters 5) Repeat step 2 & 3 for the other side of the paper (now you have 16 small squares) 6) Open paper 7) Fold a triangle 8) Open paper 9) Fold another triangle for the other side of paper 10) Take one corner and fold inward to the center point (do so for all 4 corners) 11) Unfold and push opposite side of the paper inward to form a big triangle 12) Take one corner of triangle and fold in to the center foot 13) Repeat step 9 for all four corners 14) Now that you have a little house shape, push all four corners in to center foot so that a diamond shape is formed 15) Fold two corners in halve for both side 16) Now fold the triangle in halves again for both side to make the legs for the turtle 17) Fold the two corners of the diamond towards the middle to form a Christmas tree shape. 18) Do so for both side of the diamond 19) Pull the top inward to make the head for the turtle 20) Pull the other top inward to make the tail for the turtle 21) Hold on to the four legs 22) Gently pull outward to form the shell 23) Now all you have to do is to repeat step 1 to 19, nine hundred ninety-nine times and the gift will be finished Post Training: Remember to fold according to the crease that you have created and that whatever you do on one side, make sure you repeat it for the other side as well. Evaluation: ? Did trainee complete all steps? ? Is the turtle in the shape that it requires? ? Did trainee missed or made an error on one of the steps? ? Did the trainee remember all the steps required?